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Proposal of Marketing Mix for Cymbals Reseller
Dubnický, Marek ; Pálesch, Filip (referee) ; Mráček, Pavel (advisor)
This diploma thesis serves as a basis for a changes in the marketing mix for company BTR Group Ltd., which focuses on the distribution of handmade cymbals from Turkey. Results of this diploma thesis are suggestions and recommendations for changes in the marketing mix based on analyzes and observations. I believe that my ideas and insights will lead company to acquire a new customers, strengthen market posiotion a business succes.
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Analysis of the spectrum of cymbals and their time envelopes
Adamják, Adam ; Musil, Jaroslav (referee) ; Jirásek, Ondřej (advisor)
This Bachelor Thesis deals with the analysis of idiophones, the description of the measuring chain, and the analysis of the spectrum and time course of the measured samples. Based on spectral analysis, individual parameters and influences on the sound of cymbals were evaluated, such as the location of the blow or the type and hardness of the drum sticks. The theoretical basis also deals with the basic theory of the sound signal to the issue of noise and psychoacoustic perceptions. The conclusion deals with the basic mechanical properties and puts them into context with spectral analysis.
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Analysis of the spectrum of cymbals and their time envelopes
Adamják, Adam ; Musil, Jaroslav (referee) ; Jirásek, Ondřej (advisor)
This Bachelor Thesis deals with the analysis of idiophones, the description of the measuring chain, and the analysis of the spectrum and time course of the measured samples. Based on spectral analysis, individual parameters and influences on the sound of cymbals were evaluated, such as the location of the blow or the type and hardness of the drum sticks. The theoretical basis also deals with the basic theory of the sound signal to the issue of noise and psychoacoustic perceptions. The conclusion deals with the basic mechanical properties and puts them into context with spectral analysis.
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Greek and Roman musical instruments and their iconography
Waňousová, Lucie ; Ondřejová, Iva (advisor) ; Bouzek, Jan (referee)
This thesis deals with ancient string and percussion instruments with additional focus on a hydraulic organ, an instrument that is difficult to categorize. The first part of the thesis is a follow-up to the bachelor thesis Wind Instruments of Ancient Greece and Rome, which is devoted to wind instruments, and deals with the classification, description and evolution of the instruments of the other two instrumental groups. This is illustrated on the background of literary, archaeological and iconographic sources, especially on the vase painting. Vase painting well demonstrates the shape, evolution and regional occurrence of these instruments. In the second part of this thesis the Attic and southern Italy vase paintings will be used to compare musical culture in both of these areas. In Attic music scenes the chronological evolution of depicted instruments is examined, while in southern Italian scenes we will concentrate on the differences of depicted instruments in the regions of Campania, Lucania, Sicily, Paestum and Apulia. Finally, the Attic musical instruments are compared with the instruments of southern Italy. The results of the analyses will be entered into graphs. Keywords: ancient music, strings instruments, percussion instruments, Greece, Southern Italy, Campania, Lucania, Apulia, Sicily,...
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Proposal of Marketing Mix for Cymbals Reseller
Dubnický, Marek ; Pálesch, Filip (referee) ; Mráček, Pavel (advisor)
This diploma thesis serves as a basis for a changes in the marketing mix for company BTR Group Ltd., which focuses on the distribution of handmade cymbals from Turkey. Results of this diploma thesis are suggestions and recommendations for changes in the marketing mix based on analyzes and observations. I believe that my ideas and insights will lead company to acquire a new customers, strengthen market posiotion a business succes.
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